An engagement spike on that content usually follows. ![]() When your content makes it to the Explore page, it’s exposed to a wider audience than your followers. Even if each Explore page is unique, that’s a big potential audience for your content.īenefits of appearing on the Explore page may include: The number of Instagram users is expected to grow to 1.44 billion monthly active users in 2025. Why you want to appear on the Instagram Explore page “Our aim is to enable businesses to develop more meaningful connections with their audience and get discovered by people who want to deepen their interests by branching out from the accounts they already follow,” reads the Instagram business website. Instagram’s ranking favors accounts people interact with the most, whether they’re Business, Creator, or personal accounts. Does having an Instagram business account affect Explore page feed ranking? Some steps have also been taken to address algorithmic bias, such as the introduction of Machine Learning Model Cards.
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